🌿 “Bloom Baby Bloom”: A Fierce Female Vocal Manifesto
“Bloom Baby Bloom” stands apart from Wolf Alice’s previous work as a rock anthem that boldly places vocalist Ellie Rowsell’s voice front and center. Ellie describes the track as her attempt to sing “like Axl Rose, but as a woman.” She shares how shedding the guitar as a shield and wielding her voice as a rock instrument felt profoundly liberating. The song is built on a powerful piano riff, tight handclaps, and punchy drum beats—Ellie’s vocals weaving tenderness and rage into one compelling force.
🎬 Music Video: Where Aesthetic Meets Performance
Directed by the acclaimed alternative pop visionary Colin Solal Cardo—who’s worked with the likes of Charli XCX, Robyn, and Phoenix—the video showcases Ellie Rowsell commanding the spotlight in a dazzling glam jumpsuit. She dances amidst a troupe choreographed by Emmy-winning Ryan Heffington (Euphoria, Sia). This visual spectacle amplifies the cathartic energy of the song and the theatrical spirit of Wolf Alice’s rock essence.
🎸 Musical Evolution and a New Era
“Bloom Baby Bloom” marks a bold step in Wolf Alice’s evolving soundscape. Following the 2021 Blue Weekend, the band’s 2025 album The Clearing embraces a more daring, experimental edge. Recorded in Los Angeles with Grammy-winning producer Greg Kurstin, the album fuses classic ‘70s rock and pop influences with fresh, contemporary vibrancy. Ellie’s commanding vocals and the band’s matured sonic identity signal The Clearing as one of Wolf Alice’s most ambitious and original works to date.
🎤 2025 Tour: New Beginnings on Grand Stages
After The Clearing’s release, Wolf Alice will embark on their largest and most ambitious tour yet, spanning North America and Europe. The journey kicks off on September 10th in Atlanta and wraps up October 13th at Los Angeles’s Wiltern Theatre. Along the way, the band will light up major arenas, including London’s iconic O2 Arena—a true milestone in their career.
🎧 Why You Should Listen
“Bloom Baby Bloom” isn’t just a track—it’s a manifesto. Ellie Rowsell steps beyond guitar riffs to reclaim the spotlight with her voice, redefining the power and originality of women in rock. It’s a bold declaration of growth, evolution, and freedom. With this new chapter, Wolf Alice aims not only to shake the musical landscape but also to spark a wider cultural conversation.
