South Africa’s rising star Tyla isn’t just setting the stage on fire with her music — her style speaks volumes too. And now, she’s channeling that energy into a whole new realm: storytelling through jewelry, thanks to her collaboration with Pandora.
The “Pandora Styled by Tyla” campaign is more than just a brand partnership — it’s a shimmering extension of her inner world. It weaves together the dust of the stage, fragments of childhood, and the deep bond she shares with her fans into delicate charms and meaningful necklaces. This collection reminds us: Tyla isn’t just an artist — she’s a storyteller.
Memories Wrapped in Charms
The Cherry Blossom charm echoes the floral visuals in her “Water” music video. The Shark Tooth Mini charm pays homage to her South African roots. But the most special one? A set of letter charms called “Tygers,” designed in tribute to her fans. These aren’t just accessories — they’re connections, greetings, thank-yous in jewelry form.
A Spotlight Before the Stage: Coachella and Beyond
As Tyla gears up for Coachella, she’s already shining bright offstage. After recently canceling some performances due to health reasons, she’s found another way to speak to her audience — louder than ever. This collaboration is a celebration of her resilience, strength, and the unshakable connection she has with those who support her.
A Coming-of-Age Story in Silver and Gold
Tyla’s journey with Pandora isn’t just about fashion. It’s a story of growth, of a girl’s dream stretching from childhood to center stage. Moments with her mother — simple, magical memories — now sparkle on our fingers. Like her music, the pieces are subtle yet powerful, deeply personal yet universally felt.
Listen. Feel. Wear your story. Shine.
Because Tyla isn’t just singing to us — she’s opening the door to her world. And in that world, there’s space for all of us.
